01 — Concept
The energy of those who
choose to act
imPulso is the campaign that captures the moment of decision — that instant when a person chooses to stop letting their money sit idle and start investing. The art direction works with dynamism, saturated color, and compositions that convey movement and confidence at the same time.
The Warren green palette at high saturation, combined with bold typography and photographs with strong directional energy, creates pieces that grab attention in the feed and communicate the proposition even before the text is read.
02 — Vertical Key Visuals
Stories and
Reels Format
Four vertical versions (1080×1920) for Meta Stories and Reels — each with compositional variation while keeping the visual system cohesive. Versions C and C-1 explore distinct color and framing approaches within the same family.
03 — Horizontal Key Visuals
Feed and
Display
Horizontal versions (1920×1080) adapted for desktop feed, display, and LinkedIn — recomposing the visual hierarchy from the vertical format to landscape space without losing the campaign's energy.
04 — Deliverables